About Beloveley
The name "Beloveley" is derived from the fusion of the words "beloved" and "lovely". "Beloved" conveys the sense of being deeply cherished and treasured, while "lovely" represents beauty and charm. The combination of these two words conveys the designer's emotional connection to his creations.
This brand was founded by an African American fashion designer who has a deep love for fashion and a keen insight into the pulse of modern urban life. He hopes to interpret the fusion of beauty and preciousness through his designs.
The designer hopes that through the Beloveley designs, wearers will not only experience the allure of fashion, but also the perfect blending of inner quality and outer elegance.
Beloveley embodies the designer's unique understanding and vision of fashion, reflecting a design philosophy that emphasizes elegance, comfort and individuality. Whether it's the minimalist tailoring or the bold, avant-garde color combinations, each piece conveys a distinct character and attitude.
From the carefully selected high-quality fabrics, to the fluid silhouettes that flatter the body, to the meticulous craftsmanship, every step in the process showcases the designer's exceptional artistry. He hopes that through Beloveley, wearers will experience the harmonious blending of inner and outer beauty, and feel a sense of their own unique allure.
Amidst the ever-changing fashion landscape, Beloveley steadfastly maintains its own distinctive style, using design language to express a unique lifestyle attitude. This brand not only creates exceptional garments, but also embodies the designer's deep understanding and pursuit of the good life.
About Designer
Llewellyn George is a designer from the southern United States who has had a deep interest in fashion and art from a young age.
During his university studies, Llewellyn chose fashion design as his major, beginning to explore his creativity and design talent. After graduation, Llewellyn first worked at renowned fashion brands, gaining valuable industry experience.
In 2019, Llewellyn resolutely resigned from his job and started preparing to launch his own clothing brand, Beloveley. Drawing on his insights into urban life, he designed apparel that blends elegance, comfort, and personality.
In the growth of Beloveley, Llewellyn has always adhered to his own style, using design language to convey the charm of American culture. He hopes that through Beloveley, wearers will feel the perfect integration of inner and outer beauty, experiencing a unique fashion attitude.